Ghia Shark Tank Update: Where Are They Now?

ABC’s ‘Shark Tank‘ season 14 episode 4 witnessed entrepreneur Melanie Masarin provide her product, Ghia, hoping for a life-changing funding from the Sharks. Whilst aperitifs are digestive beverages fed on international, many are not able to proportion their advantages because of their alcohol content material. Ghia objectives to fight such a subject because it produces alcohol-free aperitifs that may be fed on via all. Such an all-encompassing product was once positive to show heads, so we made up our minds to leap in and be informed extra concerning the corporate, together with its expansion since showing at the display!

Ghia: Who Are They and What Do They Do?

Entrepreneur Melanie Masarin, the mind at the back of Ghia, finished her Bachelor of Arts in Economics from Brown College sooner than becoming a member of Goldman Sachs as a Summer season Analyst in June 2011. In March 2012, she was once promoted to the location of Monetary Analyst within the Funding Banking division. She left Goldman Sachs in 2014 to enroll in American Eagle Clothing stores as a Company Technique Affiliate. In November 2014, Melanie was once hired via Dig Inn as their Director of Technique, however within the following yr, they promoted her to Inventive Director in addition to the Head of Emblem and Advertising.

Symbol Credit score: Christopher Willard/ABC

Alternatively, decided to make bigger her occupation, Melanie left her task at Dig Inn and joined Glossier because the Head Of Retail and Offline Stories in Might 2017. Nonetheless, she labored there for simply over a yr, and in Might 2019, Melanie established her personal corporate, Ghia. Whilst at the display, Melanie discussed that a lot of her adolescence recollections integrated summer time nights that her circle of relatives spent close to the Mediterranean Sea. She said how after heavy foods, her members of the family would sit down round in a circle with glasses of aperitifs like limoncello and change tales all night time lengthy.

Despite the fact that Melanie liked the style of the aperitifs and the atmosphere, she would ceaselessly get up with a headache the next day to come as a result of the alcohol. Alternatively, having labored within the meals trade, she discovered that the marketplace was once ripe for non-alcoholic drinks as its marketplace was once going to skyrocket. Thus, striking her adolescence recollections and industry wisdom in combination, Melanie got here up with the speculation of Ghia, a non-alcoholic drink that works as an aperitif and is similarly tasty.

Whilst Melanie’s merchandise are non-alcoholic, she discussed that every one Ghia drinks are constructed from herbal components. Additionally, except for the absence of added sugar or synthetic flavors, she takes satisfaction in her beverages being gluten-free and fully vegan. The advantages of aperitifs have all the time been out of achieve for individuals who didn’t drink alcohol, and Ghia objectives to modify that perception.

The place Are Ghia As of late?

Melanie was once pleasantly stunned after launching Ghia in 2020, as her product was once gained fairly undoubtedly. It didn’t take lengthy for gross sales to pick out up, and except for social media popularity, Melanie’s product was once additionally featured in prestigious publications. Inspired via the reaction, Melanie even sought to extend her product catalog and was once decided to take her emblem national.

Lately, Ghia produces and sells 3 fit for human consumption merchandise — aperitif, non-alcoholic Spritz, and hazelnut unfold named Ghianduja. Whilst the aperitif prices round $75 in line with bottle, a pack of 12 spritz cans will set you again via $60, and a pack of two Ghianduja jars calls for a ticket of $32. Moreover, Ghia sells puzzle units for $38 every. Consumers who select to shop for a subscription to their merchandise reasonably than a one-time acquire will be capable of save a couple of bucks.

Other folks must know that Ghia merchandise are to be had in over 700 bodily places round america, together with supermarkets, bars, grocery retail outlets, and the like. Their merchandise can be bought on Amazon and their respectable web site. Witnessing Ghia’s luck is inspirational, to mention the least, and we’re assured that the corporate is heading towards higher heights.

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