Mars Acquires Trü Frü

Mars Incorporated

Mars, a Mclean, VA-based supplier of confectionery, snacking, meals, and puppy care merchandise, received Trü Frü, a Salt Lake Town, UT-based whole-fruit snacking corporate.

The quantity of the deal – which is topic to standard regulatory approvals and is predicted to near within the first quarter of 2023 – was once now not disclosed.

With the purchase, Mars will be capable to meet a rising vary of nutritional and style personal tastes. Trü Frü will perform as a separate trade inside of Mars to handle its entrepreneurial spirit and the authenticity of its logo and tradition.

Led through CEO Brian Neville, Trü Frü brings in combination nature’s fruit with actual chocolate to provide its merchandise, which come with KIND, a nut-based snacking chief, and Nature’s Bakery, a baker of fruit-based healthy snacks. They’re to be had in each a frozen and shelf-stable layout around the U.S. Trü Frü was once based in 2017 through its control crew, Leader Government Officer Brian Neville, President Taz Murray, and Leader Running Officer Brandon O’Brien, and has roughly 50 workers.

Led through CEO Poul Weihrauch, Mars is a family-owned trade supplier of supplier of confectionery, snacking, meals, and puppy care merchandise and answers. The corporate produces one of the global’s best-loved manufacturers together with Ben’s Authentic, CESAR, Cocoavia, DOVE, EXTRA, KIND, M&M’s, SNICKERS, PEDIGREE, ROYAL CANIN, and WHISKAS.

Apka Hindi Weblog


Leave a Comment