Magnite Reports Growth in Asia, Driven by Increasing OTT Viewership and Strong Omnichannel Demand

Magnite’s technical functions and integrations with top class publishers gasoline 23% year-over-year expansion in omnichannel advert spend in Asia around the Magnite platform

SINGAPORE, Oct. 25, 2022 (GLOBE NEWSWIRE) — Magnite (NASDAQ:MGNI), the sector’s biggest impartial omnichannel sell-side promoting platform, lately reported expansion throughout Asia, handing over a 23% build up from H1 2021 to H1 2022 throughout its platform in comparison with the whole APAC virtual promoting marketplace’s anticipated 12% expansion in 2022, in keeping with Magna International. The sure effects come as Magnite’s technical functions and integrations with top class publishers had been met with sturdy omnichannel call for, coupled with expanding OTT viewership throughout all displays, together with cellular and CTV, all the way through the area.

The good fortune Magnite has observed in advertiser spend is at once tied to the corporate’s skill to offer scaled stock from probably the most top class publishers in totally clear transactions. Magnite lately works with a variety of writer purchasers within the area, together with Viu, WeTV, iQIYI, Vidio and iWantTFC.

In keeping with Magnite analysis, 86% of streaming audience say they don’t thoughts observing commercials – only if the advert so much are saved mild. Magnite permits advertisers to seek out those audiences throughout OTT and has observed significant expansion within the selection of advertisers making an investment in OTT as viewership has shifted to streaming. Advertisers within the F&B, era and trade verticals operating OTT campaigns with Magnite larger their spend through 173%, 128%, and 149% respectively between Q2 2021 and Q2 2022. Total impressions grew through 55% around the area all over the similar time frame and OTT represented over 53% of regional impressions in Q2.

Based on this expansion, Magnite has introduced on a number of new senior hires to the staff:

  • Priyanka Bajaj, Head of Call for Facilitation Asia
  • Ibrahim Merican, Call for Operations Lead Asia
  • Lily Cheong, Provide Ops Lead Asia
  • Hesty Dwi Utami, Industry Building Director Asia
  • New call for facilitation gross sales managers, Charlotte Hernandez and Tina Arvianh

The staff has confirmed experience that can force ahead Magnite’s presence in key regional markets throughout Asia. Magnite additionally plans to open up roles throughout account control, answers engineering, gross sales, and product to develop stock scale, beef up promoting call for, and lift knowledge enablement and complex sell-side programmatic functions.

“Deepening and increasing our a success shopper relationships in Indonesia, the Philippines, Vietnam, Singapore, Thailand and India are a key precedence for us,” mentioned Gavin Buxton, Managing Director, Asia at Magnite. “We see extremely sturdy call for for a best-in-class SSP that permits manufacturers to succeed in customers throughout all touchpoints together with cellular gadgets and CTV as it’s beginning to build up scale within the area. We proceed to be the most popular platform that connects advertisers to top class publishers who’re on the lookout for probably the most complete omnichannel ecosystem to succeed in their audiences.”

“Because the quickest rising OTT platform in Indonesia, Imaginative and prescient+ seems to era leaders like Magnite for steerage in navigating the virtual panorama,” commented Clarissa Tanoesoedibjo, Managing Director PT MNC OTT Community. “Since running with them, our promoting trade has observed important expansion. We stay up for the ongoing enlargement of our courting as Imaginative and prescient+ broadens its top class content material library to succeed in audience at scale. The Magnite staff at all times supplies beef up to strengthen our trade and we’re assured that with their assist, the trade will proceed to advance.”

“Within the impulsively converting virtual panorama, it’s essential that we paintings with era distributors like Magnite who’re forward of evolving traits and take an lively position in serving to us to succeed in and exceed our trade targets,” mentioned Pavan Arora, Head, Programmatic Income & Operations at Hindustan Instances Media Ltd.

About Magnite
We’re Magnite (NASDAQ: MGNI), the sector’s biggest impartial sell-side promoting platform. Publishers use our era to monetize their content material throughout all displays and codecs together with CTV, on-line video, show, and audio. The sector’s main businesses and types accept as true with our platform to get entry to brand-safe, top of the range advert stock and execute billions of promoting transactions every month. Anchored in bustling New York Town, sunny Los Angeles, mile top Denver, ancient London, and down underneath in Sydney, Magnite has places of work throughout North The us, EMEA, LATAM, and APAC.

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