Kyra, a London, UK-based writer economic system corporate, raised $15M in Sequence A investment.
The spherical was once led via Bonnier Ventures, with participation from LionTree, Torch Capital, GMG Ventures and Firstminute Capital.
The corporate intends to make use of the price range to additional construct out its house for creators, starting with the release of Kyra Platform, a proprietary platform streamlining and optimizing TikTok partnerships for manufacturers and creators alike.
Led via CEO Devran Amaratunga Karaca, Kyra is a writer economic system corporate bridging the distance between manufacturers and TikTok creators. The corporate encompasses Kyra:
- Originals, at the beginning produced TikTok channels achieving greater than 13M per thirty days audience;
- Profile, a Gen Z writer incubator program;
- Studios, a manufacturing studio developing social content material on behalf of manufacturers; and
- Platform, a brand new proprietary platform enabling TikTok partnerships for manufacturers and creators at scale.
The corporate works with a various slate of creators together with Abby Roberts, Iconicakes, and Nintendo Grl, and world blue-chip manufacturers corresponding to Nike, Speak, Levi’s, Calvin Klein and extra.
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