How to market your dropshipping business? Easy Way

Now that you have finally decided to venture out with your dropshipping business, it’s time to take it forward and scale it to new horizons. The real work begins now, once you are ready with your online shop and have displayed all the concerned products to sell on it. 

Your business will only run when people visit your eCommerce dropshipping store and purchase any product from your shop. On a practical level, your goal shouldn’t be limited to running the business but also fetch you huge profits. And for this, you will need to market your online shop aggressively and extensively. 

We will discuss various strategies with which you can start marketing your dropshipping business and drive traffic to your store to boost your sales.

1. Selecting the market

You may have already done this step but still repeating it. You should research which market has a great demand for your products and select it as the primary market. It will ensure your products have a better customer base, and sales will happen frequently.

According to the statistics from Oberlo, here is a list of the ten highest dropshipping markets, with the US topping the list.

• The United States
• United Kingdom
• Australia
• Canada
• France
• Germany
• Brazil
• Italy
• Spain
• Switzerland

2. Selecting the target customers

Selecting the target customers is crucial, and many businesses fail because they don’t target the correct customer. You can’t sell a refrigerator to an Eskimo or warm clothing in a hot weathered area. It’s as simple as that. Selecting the suitable customer class will keep the marketing expenses optimal and increase your click-through rate when you implement paid advertising. In addition, the probability of sales will be higher.

Further, with proper funneling techniques, you can also target the customers who are sure-shot buyers and boost your sales.

3. Online Brand Building

• Pre-requisites:
  • Structure your eCommerce website to help users find their requirements easily.
  • Ensure the website displays correctly across all devices like tablets and mainly mobiles.
  • The website should have the shortest download time when opened from all devices.
  • Allow customers to add their reviews and rate your products/services on your eCommerce website.
  • Meta descriptions for all your pages on the website should be well-structured and attractive.

Creating a trustworthy brand is the first thing you must do while running an eCommerce store. Customers love associating with a brand rather than visiting any random online store and purchasing from there. You can build your brand name using some simple but effective ways. Let’s get to know them in a stepwise manner.

Driving traffic to your store:

The foremost thing you should do is find ways to drive traffic to your website. You can achieve this goal with various methods like blogging, content creation, social media marketing, Google Adwords, etc.

All these tools will enable you to create customer awareness about your store and products and ultimately establish your brand.

• Blogging with SEO

Today, blogging is a powerful tool for attracting online users to the site. Web users are constantly searching for solutions on the internet. If your blogs are rich with information and educational content, they will help web visitors to find answers to their problems. 

Eventually, the popularity of your website will grow, bringing in lots of organic traffic.

• Content creation
  Content isn’t related only to writing but includes images, infographics, presentations, videos, and animations. You can use all these with your blogs to keep your audience engaged in absorbing the information from these contents. Designing attractive posters that draw attention can also be useful here as a way to announce important events organized by your store.

In addition, you can use these videos on various social media platforms to attract more traffic and bring them to your website.

Engaging with customers

Once you have enough traffic, you will see some reviews or questions pouring in from the customers. You should answer them and satisfy their queries, which would help to create a strong bond between you and the customers. 

If you regularly address your customers’ queries, they will gain more confidence to transact with your website and repeatedly purchase from your store.

Publishing a newsletter periodically and sending emails to customers is a great strategy to keep in touch with customers. Inform your customers about new products, services, offers, and discounts whenever needed.

Another way to engage with customers is to use forms filled in by the customer and convert them to subscribe. Anyone will subscribe if they find any benefit in subscribing, so you should consider giving away something complimentary to them when they subscribe. The data filled in by the customer will help you to know more about the customers and their requirements.

Always take care of the customers from abandoned carts.

Regular engagement with customers will help in increasing the ratio of loyal customers.

4. Video Marketing

Make videos to demonstrate how to use products in a real scenario. Customers get more convinced after watching a video, as they give an actual impression of the look and approximate feel of the product.

Run a channel on YouTube and TikTok with your videos to bring in more customers from these platforms.

5. Social Media Marketing

Social Media platforms are a great tool to explore for active online users. You can run advertising campaigns on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok to attract potential customers and bring them to your online store.

You can set up a daily budget of how much you want to spend daily or weekly and stop the campaign once you reach your goal. You can also test and modify the advertising campaign if the results don’t satisfy you.

Many social media platforms have categorized the customers based on their liking or inclination, which makes you target the specific customer based on your niche. E.g., if you are selling sports products, you can target the customers who are interested in sports only.

You can also implement A/B testing to check which advert brings in more customers. 

With the rich analytical tools, you can further analyze what and where you need to improve the campaign and modify it accordingly.

You can also involve any influencer to market your business or contact an influencer marketing agency. Do you know influencer marketing?

Influencer marketing

Influencer marketing falls under social media marketing, where individuals advanced to the level of influencers are roped in to endorse any product/service. 

The influencers are regarded as experts within their specialized area and have dedicated followers in huge numbers.

Since the recommendation from any influencer provides social proof about your brand to potential customers, this is a workable marketing tool.

6. Google Adwords

Google Adwords is a great platform to reach out to potential customers. Here also, you can limit your ads to display to a specific geographical location and set the budget you wish to spend on the ads.

Setting the campaign is easy with Google Adwords, and the analytical tool helps you to identify the flaws within your website, which you can improve eventually to reach your goals.

The Google Adwords program comes with its tool Keyword planner to generate keywords. The search console helps you to know what search queries landed the visitor on your page.

7. Upselling and cross-marketing

Automate your store to push related products when a customer is checking out. E.g., while checking out for shoes, you can recommend offering shoe polish or a pack of laces along with the shoes. Or you can mention stating like Customers who bought these shoes also purchased these laces’

Since the customer has already made his mind to purchase, the probability of the additional products getting sold is high.

Conclusion

Dropshipping is a great business format, but you should implement marketing with productive strategies and tools. You first have to drive traffic to your website and create brand value by engaging with prospective customers and addressing their queries.

While blogging and SEO activities can bring in organic traffic, you can reach a wider audience through paid advertising campaigns on social media platforms, influencer marketing, and Google Adwords.

Once you establish your brand, customers start believing your products, resulting in more sales. You can then scale it further to make more profits.